Welcome to AITC Members Area
AITC works in partnership with Argyll & Bute Council, Visit Scotland and Highlands & Islands Enterprise.
The partnership has developed a long term strategy which can be downloaded below.
VISITOR ECONOMY RECOVERY AND GROWTH STRATEGY for 2022-2025.
This strategy informs the work of the partnership and is based on the following priorities:
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- Extending the season and spreading visitors across the destination
- Reaching new audiences
- Improving the offer
- The journey towards net zero
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The partnership will emphasise the destination’s hero products:
- Our natural environment and iconic wildlife
- Water-based activities and unique cycling territory
- Dark skies and marine ecosystem of international significance
- Excellence in food and drink (especially seafood, scotch whisky, gin and craft beer)
- Authentic cultural experiences & significant historical assets
- Health and wellbeing opportunities
- Our range of accommodation and options for motorhomes, caravans & wild camping.
The region’s additional advantages of proximity to Scotland’s central belt and improving, accessible inbound transport options render it ideally placed to appeal to domestic holidaymakers with reduced budgets. Visitors looking for a luxury break and international visitors to Scotland looking for an authentic Scottish experience are also well served by our destination.
Over the coming months we will develop content to support you to make the most of your membership. If you would like support or guidance on a particular matter email us on members@wildaboutargyll.co.uk